30% recurring on the audience you already own.No product. No funnel. No support.
Newsletter operators, Discord community builders and X / TikTok creators route their existing audience into Whop’s $100M/month GMV. Whop pays a 30% recurring share on every referred purchase — and on top of that, a 30% seller-referral tier on every signup routed under your code. The model is structurally recurring, not one-shot.
No product
You route, you don’t build. Whop owns the catalogue.
No funnel
One link per surface. The pre-sell is the funnel.
No support
Whop owns the buyer relationship. You pocket the share.
The 4-part framework
Four stages. One audience.
The 51% recurring math compounds on top.
Every such audience maps onto one of these four levers. Run them in order — the recurring share is the same compounding engine either way. Each stage below links forward to the deep dive in the playbook.
01 · selection
Pick converting Whops in the 731-product Affiliate Marketing row
Apply the four selection heuristics — recent revenue, low refund rate, evergreen niche, monthly-recurring price — so a single bad pick can never sink the month. Shortlist three or four, then move on.
How to shortlist →02 · pre-sell
Adapt the offer to each surface
Substack wants the why. X wants the proof. Discord wants the workflow. One routing-ledger per channel, one pre-sell per surface — so each click reads like a recommendation, not an ad.
The pre-sell script →03 · tracking
One tracking-clean URL for every channel
Drop per-channel UTMs onto each Whop link. Substack, Discord, X and TikTok each get a distinct URL — attribution lands clean in Whop’s dashboard and you know which hook converts.
Set up the URLs →04 · tier-stacking
30% product commission + 30% seller-referral tier = 51% recurring
Every Whop link pays 30% recurring on the product. Every signup routed under your code also pays 30% of Whop’s gross profit on that same GMV stream. The chapter is in the works — until then, the methodology lives behind the deep-dive.
See the math basics →
What the math looks like at scale
Four audience sizes, four ranges.Modeled on the commission calculator.
The numbers below are illustrative, not a guarantee. They assume the calculator’s default 2% conversion rate and $50 average buyer GMV — actual results depend on your niche and pre-sell. The stacked column assumes the 30% on top of the 30%.
~1k
~$500/mo stacked · ~$300/mo baseline
small Discord floor~10k
~$5.1k/mo stacked · ~$3k/mo baseline
mid-sized newsletter~100k
~$51k/mo stacked · ~$30k/mo baseline
creator-tier audience~1M
~$510k/mo stacked · ~$300k/mo baseline
whale-tier reach
Inputs and conversions vary. Run the math yourself for your own audience.
Open the calculatorPick the next step
Browse the picks. Or run the 51% math live.
The framework above is the methodology. The picks are 20 existing sellers ready to route into. The calculator is the live model — plug in your audience size, see the projected monthly commission in either column.